I’ve made the decision to close down the company.
It’s been a tough 12 months, and it feels like I’ve tried every possible solution to keep things going, but nothing has worked.
For those who don’t know me, I’m Huda. I’m Somali, and I wanted to share something that has been part of my life since I was very young. I came up with the idea for this business when I was 18, but I didn’t start selling online until I turned 20. I was actually the first person to sell qasil powder online. I still remember setting up Etsy, Amazon, and Shopify accounts, back then, if you searched “Qasil,” only pictures of basil would come up.
Next month, I’ll be turning 29. I’ve spent my entire twenties dedicated to one single product.
We’ve had incredible highs, going viral on social media, growing a team of 15 people, and building something truly special. My proudest achievement has been creating our team in Hargeisa. From the very beginning, my goal was to ensure Somali women benefited from the success of qasil powder. We made that happen by setting up our head office and manufacturing in the homeland.
When I started at 18, people laughed at me. They said things like, “No one will buy this,” and “Why would anyone outside our community use qasil powder?” But I didn’t give up. My love for beauty and my belief in qasil kept me going. I knew that once people tried it, they’d fall in love with it too.
But I’ve reached a ceiling, and it’s time to close this chapter.
I’m deeply grateful to everyone who has supported us and trusted us with their skin. I still can’t believe how far we’ve taken this. Qasil powder has become a global beauty staple, and as it continues to grow, I hope people always remember to credit Somali women for introducing this incredible product to the world.
Thank you for this experience; it’s been an unforgettable journey.
— Huda
7 comments
Huda, your product has been a staple in my skincare for over six years-I cannot express my gratitude and I wish you all the success in your future endeavours 🩶 If by any chance we can buy directly from you in small batches, that’d be amazing because I truly don’t know what my skin would do without you. I hope this next chapter fills you with light, clarity, success, and peace.
With Love,
Nzinga
Thank you Huda for your dedication to providing your customers with only the best of the best of the best. May God continue to bless you, with love from a Kenyan sister.
Dear Madam or Sir,
Hello. I’d like to inquire on order no. 34578, if its possible. I do understand it will take some to receive an confirmation email yet am grateful for being able to make purchase because it’s worth waiting. Also, am very sad to see you closing, but do appreciate your time, patience, and efforts in sharing your product and experience with fellow neighbors, like me. You are a treasure a great gem for all that you do. Many blessings to you and yours.
Sincerely
Shalonne
Dear Huda,
I just want you to know that your product changed me and my sisters life. Our skin had never felt so soft and clear, and it was deeply ingrained in our self care rituals.
Thank you so much for your efforts and for sharing this product with us.
We really hope the next chapter of your life brings you so much joy and ease, inshallah.
With love,
Tuka and Esraa
I’ve made my order before you’ve said you’re closing down. Listen I want to know how I’m getting my order or please let me get my money back because I’ve been emailing you for the past week!!!